Surprise customers with intelligence
Expert Level
Tuesday 11:00 AM - 11:40 AM
Language: English
In his role at Commerzbank Christian Peter will talk about:
- AI not in the lab but in practice
- Customer centricity not in PowerPoint but in every touchpoint
- Top-notch features not as a vision or a whitepaper but in reality
- Success not on the project plan but on the balance sheet
In this slot you will see how Commerzbank has realised this. Commerzbank is the Winner of the EDDI, the prestigious award of the German Dialogue Marketing Association for sustainable, effective and superior results. The jury said "Commerzbank takes customer experience to a new level".
Join the session to benefit from Christian's in-depth practical implementation experience and engage in discussion.
About Commerzbank AG
Commerzbank AG is a global German universal bank headquartered at Commerzbank Tower in Frankfurt. The bank was founded in Hamburg in 1870 and is today among the largest credit institutions in Germany.
Speaker
Christian Peter
Author / Keynote Speaker, Commerzbank
Christian Peter has been managing successful customer-focused digitalization projects for many years. He is a sought-after international author, sparring partner and keynote speaker. He has extensive experience as an executive in charge of sales management and marketing. After several years in consulting and sales at a major bank, he expanded its sales management and supported numerous change processes. He is currently responsible for customer relationship management at a large German private bank.
In his role as author he will co-moderate the workshop Personalising CX within Finance with Rasmus Houlind.
In his role as Head of Marketing Automation at Commerzbank he will hold a keynote: Surprise Customers with Intelligence.
More presentations:
Personalising CX within Finance
Christian Peter, Author / Keynote Speaker, Commerzbank
Rasmus Houlind, CXO, author and keynote speaker, Agillic
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