Skandinavias beste lojalitetsprogram
Expert Level
Tuesday 10:10 AM - 10:50 AM
Language: Danish
Overwhelmed by data? 80% of Matas' revenue comes from club members, providing a wealth of data on customer purchasing habits. Listen to Peter talk about the opportunities for new Club Matas initiatives. And the challenges.
“It’s more important that customers can clearly see what they get out of a membership. So when we have all that data, we need to select the most important information and offer customers relevant benefits and offers based on it,” says Peter.
Club Matas has won more awards than any other loyalty program in Scandinavia.
Personalization has increased Club Matas’ revenue by 60% How a subscription model increases CLV – Customer Lifecycle Value Matas has launched Club Matas Plus, a paid loyalty program. Peter will give us insight into how the Club Matas Plus concept works.
With 1.9 million members, Club Matas is Denmark's largest loyalty program. Revenue from matas.dk and the app rose to 10.3% last year, up from 3.7% the year before. Additionally, revenue within the Club Matas framework increased “noticeably” and now accounts for over 30% of digital revenue.
Speaker
Peter Anders Franch
Head of Customer Insights, CRM & E-mail Marketing, Matas A/S
Peter has worked with CRM, personalization, and customer journeys for the past 13 years. He has developed engagement models, aftersales strategies, suppression logics, and personalization at Matas, focusing on relationships and commercial impact.
