Why Marketing Strategy Matters

Liam explores the pivotal role strategy plays in marketing success. Discover how planning and decision-making can be elevated by a strong strategic approach.

Liam will go into how the team at Uber think about marketing strategy and give some examples of how its put into action.

He is a senior performance marketing strategist for EMEA region, running strategic cross-functional marketing projects across Performance Marketing channels that drive incremental revenue growth for Uber Eats.

He has a background in performance marketing and media planning. He worked on global campaigns for brands including Uber and Booking.com.

Uber Eats is an online food ordering and delivery platform launched by Uber in 2014. Couriers deliver meals using cars, scooters, bikes, or on foot. It is operational in over 6,000 cities across 45 countries.