The hidden data-driven truth about customer loyalty: What really keeps customers coming back?
Keynote
Keynote
Tuesday 08:40 AM - 09:25 AM
Language: English
- The Loyalty Illusion: Why many "loyal" customers aren’t actually loyal
- Loyalty vs. Habit vs. Convenience: What truly drives repeated purchases?
- The Transparency Effect: Why trust & ethics are the next big loyalty drivers?
- Why Big Brand Loyalty Tactics Don’t Always Work for Smaller Companies – and what to do instead?
Speaker
Dominik Olejko
CX & Loyalty Expert,
Dominik has nearly two decades of experience in retail and customer experience, shaping strategies across major European brands such as H&M, IKEA, and Decathlon.
He has held senior leadership roles in customer insights, analytics, sales, and loyalty, bridging data with commercial execution. Currently, he works for Pepco as Head of Customer Insights & Marketing Analytics, covering multiple European markets. Today, as a speaker, he brings a practitioner’s perspective on how brands can win both hearts and wallets through customer experience and reversed loyalty.
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