Increase retention and reactivation of customers using omnichannel strategy
CX & CRM
Tuesday 12:50 PM - 01:30 PM
Language: Engelsk
With email being the main channel of communication how can we launch an omnichannel campaign? How to use SMS, push notifications, pop ups in campaigns along with emails and how to make a good use of acquisition channels like paid social, PPC and programmatic to run retention and reactivation campaigns as well as talk to opt out, from direct comms, audience.
- Launch omnichannel campaigns to increase retention and reactivation
- Use different channels based on your customers lifestage
About William Hill
William Hill is a British gambling company. Its product offering includes sports betting, online casino, online poker, and online bingo. The company has presence in both online and retail and markets in UK, Ireland, US and parts of Europe.
Speaker
Athina Kontostathi
Global Head of CRM, Netbet
Athina has more than 11 years’ experience in digital marketing specializing in retention, omnichannel and automation journeys. She has experience in managing distribution channels for international markets (Europe, Japan, LATAM, Africa) and managing and mentoring multicultural teams.
Athina has great experience in personalisation and optimization of automation journeys, integration of interactive email campaigns, omnichannel crm campaigns and setting up automation journeys from scratch for start ups.
