How does AI affect Personalization and Marketing Automation?
AI for Marketing
Monday 12:50 PM - 01:10 PM
Language: English
Generative AI is upon us - but AI is not something new. How will the advent of Generative AI change the ways we work with personalization? Will AI come to us - or our tools - even if we don't come to it? Based on cutting edge examples, multiple times marketing author Rasmus Houlind will give his perspective on how the new rules of engagement will become and what we can expect from the future.
Speaker
Rasmus Houlind
CXO, author and keynote speaker, Agillic
Rasmus work with AI for marketing, Personalization, Omnichannel Marketing and Customer Experience Management.
Currently as Chief Experience Officer in the MarTech company Agillic, he is responsible for developing and implementing thought leadership into marketing and sales activities.
Spring 2023 he published 'Hello $FirstName' - a book that provides a common definition and model for understanding personalization. A model which works across different marketing disciplines and allows for greater clarity. The model is called 'The Bowtie of Personalization' - shaped like a bow or a bowtie. You have the insights in one hand and the content in the other. And the result should be a beautiful bow/customer experience. A customer experience which is not only free from unnecessary friction, but which is directly pleasant, personal and memorable. A Norwegian version of the book was co-written with Arild Horsberg of Bas Kommunikasjon, and a Swedish version with Mattias Anderson of Miltton
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