Harness Data-Driven & Customer-Centric Personalisation Strategies That Elevate Engagement, Foster Long-Term Loyalty & Maximise Retention

Francisco is responsible for the Customer Experience department at the multinational pharmaceutical company Novo Nordisk. He has more than 10 years of experience in digital environments holding specialist positions in SEO, Digital Analytics and Marketing Automation as well as more strategic positions defining the ambition and strategy of the company at Digital Marketing level. He currently combines his work at Novo Nordisk with lectures at European level.

Novo Nordisk is headquartered in Denmark, is the world's largest producer of insulin and is considered Europe's most valuable company. In Denmark, Novo Nordisk with its over 55,000 employees is the country's largest taxpayer. Sales of drugs that work against type 2 diabetes but are also used to treat obesity. Denmark's economy grew by 1.7% in the first half of 2023, compared to the first half of 2022. But excluding the pharmaceutical industry, the Danish economy shrank by 0.3%.